The O2 Think Big corporate social responsibility initiative

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Professor Tony Chapman and Stephanie Rich

Tony Chapman led an evaluation of the social impact of O2/Teléfonica Think Big corporate social responsibility programme between 2010-2013 culminating in a final report published in November 2013.

The evaluation involved a variety of quantitative and qualitative methods to assess how the project contributes to the building of young people’s confidence, resilience and pro-social behaviour.

Findings from the research were published at regular intervals to show how the project contributed to individual and community wellbeing. Evidence from the research has been used by the OECD and Education Select Committee on young people and has been widely reported in the media.

The final report can by found here: Think Big Evaluation Report 2014